Our Diabetes World NEEDS a Smokey the Bear……..any Takers??????

Smokey the BearThere is this commercial presently running on television in the United States.  It’s a commercial warning that your child could be at a very high risk of a fatal disease by merely casual contact of their peers.  At first I thought it was a fairly decent commercial warning of a potential hazard.

Of course it was more.  It was actually a commercial to get you to have your child vaccinated with their drug.  There are other commercials out there like this.  Many have to do with flu shots as well.

This got me to thinking.  There are many other commercials created for the only reason……..they are needed.

Many great PSA (Public Service Announcements) commercials are actually products of the Ad Council.  The Ad Council, by their own mission statement; Identifies a select number of significant public issues and stimulate action on those issues through communication programs that make a measurable difference in our society.

Hundreds of Ad Agencies, Sponsors, Media Partners, Corporations all have joined forces and have been responsible for some of the greatest campaigns…….well…..EVER.  Their longest running campaign, lasting over 70 years, has been those surrounding Smokey the Bear.  Worldwide has been their success on relaying the truthful impact that “Only You, Can Prevent Forest Fires.”  Simple.  Hugely effective.  Fun.  A message worth gold.

There have been so many initiatives within our community of late.  Issues of importance that need public awareness.  Imagine if there was an Ad Council for our diabetes world?  If all the companies gave one or two individuals, along with a few other advocates, and joined together and became the ‘think-tank’ for messaging on issues pertaining to diabetes.

Once a year we would meet at….let’s say……the ADA Annual Scientific meeting……and decide two or three messages and an ad campaign would be created.  Maybe even create one PSA annually to benefit T1D, one to benefit T2D, and one generic for whatever else is needed.  Let’s call ourselves The Diabetes Initiative for Ads to Better Enlighten, Teach, and Engage Society; or The D.I.A.B.E.T.E.S Council.

Surely there are enough companies to be involved that would make this extremely worth while.  And who would win?  The millions out there who have diabetes.
How cool would it be to see PSAs running and at the end a logo is show and the voiceover says; “The preceding was made possible through the D.I.A.B.E.T.E.S. Council”?

Send this article to someone in a leadership position at a company you know.  Tell  them to reach out to me and we will get the wheels moving.  Anything good begins with just an idea……any takers?

I am a diabetes dad.

Please visit my Diabetes Dad FB Page and hit ‘like’.

 

Twas the Night Before d-Christmas 2015

Santa Claus And The MoonWith special apologies to Clement Moore.   I present a tradition……an updated, ‘Twas the Night Before D-Christmas

‘Twas the night before Christmas, when all through the house,
Not a creature was stirring, not even a mouse.
The stockings were hung by the chimney with  prayer,
In hopes that Santa would bring the cure with him this year.

The children were nestled from head to their feeties,
While thoughts in their head were no more diabetes.
And mamma in her ‘kerchief, she prayed for the cure too,
A dad still wonders what else could he do.

Remembering this year; the so much diabetes clatter,
So many were still wondering what was the matter.
Away to the news wires we ran in a flash,
Devices getting hacked might it all crash.

As costs continue to rise on everyone’s supply,
So many wonder how they’ll get by.
D-bloggers continue to write of these capers,
It certainly can’t be left to all the newspapers.

Why many wrote on test strips and accurate numbers,
Who made the decisions on these stupid blunders?
To those with diabetes these really are not funny,
You’re playing with lives; it’s not about money.

As parents search for the docs and schools that really do care,
So much about this disease just doesn’t seem fair.
But as we turn and realize the continual fear,
I have some wishes for so many this year.

When you look outside at the fresh fallen snow,
Or out at the sea where cold you don’t know,
Think of those who inspire and soon you’ll see,
Those things have changed in the past and will continue to be.

Innovations like getting supplies to those in foreign lands,
There is AADE, IDF, and a Foundation of Hands.
There were great ideas to help our kids grow,
Even promising news from Ed Damiano.

We work very hard for a managed d-life to be,
And there is much help like CWD.
There was JDRF continuing in closing the loop,
And the ADA’s Stop Diabetes is still really a scoop.

There was TCOYD and programs were pooled,
And DRI’s BioHub news became very fueled.
There are so many camps that continue to say,
Spend a week with us for an even better today.

From Faustman, ViaCyte more news than ever before,
And stopping missed diagnosis will be the next score.
So as the year ends and criticisms comes quick,
Good things will come, and not all from St. Nick.

So listen carefully as you think of all that is run,
There is so much more work that needs to be done.
Don’t leave it to others; it’ll be just a few,
“Don’t do nothing” is what you really must do.

And if you think you’re done, tired, and feeling sort of sore,
Think of your loved one with diabetes, it’ll make you do more.
And if not for you, it will be for their sake,
We will stop it all when they get a break.

And then, in a twinkling, one day we’ll hear on the roof,
The prancing and pawing of each little hoof.
And the only thing needed is Santa’s toy bag for sure,
When diabetes is gone because of a cure.

So we will all continue to work, the ‘where’ is up to you,
But you have to make the decision on something you’ll do.
And one day we’ll scream and exclaim, “diabetes is out of sight,”
The Happiest Christmas ever, and to all a good-night!

I am a diabetes dad.

Please visit my Diabetes Dad FB Page and hit ‘like’